Welcoming Year 2021: Some Insights For Digital Marketing Trends in 2021 You Should Know.
As the Covid-19 pandemic continues, most companies and entrepreneurs are forced to be able to change their marketing strategies so that they can survive this pandemic. Indirectly, this pandemic makes several things have to be changed and adapted to the situation quickly. People also began to study and switch from conventional to digital. This situation makes everyone need to adapt to growing trends.
In the world of marketing, we must be able to switch to online and digital marketing so that our business can survive. Therefore, we must understand and pay attention to the growing digital marketing trends in order to stay updated and run effectively. Here are some marketing trends that you need to know to prepare your business strategy in the new normal 2021 , hopefully it can increase awareness and also sales.
SEO (Search Engine Optimization)
This kind of method has been popular before the pandemic, but in a conventional way. From time to time, digital business competition has become increasingly fierce as more and more companies have switched to using digital marketing as a marketing medium. Everyday people are still looking for something in search engines, so SEO is still considered the most effective. The application of SEO to digital businesses can increase opportunities for product branding, growing business, and increasing sales figures. We can use tools such as Google Analytics to track the progress of data from your website. So prepare SEO for your business from now on. Because, the competition to get the top ranking will certainly be tighter. If we run or work in digital agencies, collaboration with SEO’s experts is very effective.
UGC (User Generated Contents)
UGC is believed to increase the trust of followers or target audiences. Consumers are believed to prefer user generated content because it is considered very natural and original compared to promotional content created by the brand itself. Also the product of the brand gets more trust from people. In addition, the existence of UGC can save costs, because we don’t have to spend a lot to pay for brand ambassadors, brands already get free content from consumers. We can encourage users to create posts or content with certain hashtags or leave product reviews. If we have a lot of followers, we can hold a photo contest on Instagram by tagging your brand account or using a product hashtag. In addition, we can search for it by including hashtags related to the business and looking for them on other social media platforms. If we consider putting on some emojis, better not. Make some UGC more interactive, for example MEMEs, more creative (or maybe funny), we can get as many shares to get your brand awareness.
Video Marketing
Video marketing can create and build trust. Before buying or using a product, many customers try to get to know the product by watching videos about the product, both videos in the form of advertisements and video reviews from other customers. Video is believed to be able to increase customer confidence in the quality of a product. Videos can be enjoyed by many target markets. Especially for those who are lazy reading books or articles. In addition, now various social media have provided video sharing features. Customers can get various information about products from videos spread on social media, especially Youtube, Instagram, Facebook, TikTok, and Twitter. The characters of most social media users are connoisseurs of emotional content, therefore interesting videos need to be made so that they can increase viewers and shares. So we can create video content on social media as an effort to market the product, for example, videos containing information on the advantages of the product, positive video reviews from customers, and so on.
E-Commerce
With the Covid-19 pandemic spreading in many countries, efforts for isolation and self-distancing have been intensively carried out by the community. Companies are encouraging employees to work from home, school and college to move online, society increasingly refuses to go to public places and crowds. However, people still need to meet their daily needs, and this is where Covid-19 has an impact on e-commerce. Before Covid-19, e-commerce was just an option. But for now, it is very important for retail stores and manufacturers to sell products through e-commerce platforms in order to be able to maintain business. Now, more and more business people are realizing the importance of using e-commerce platforms to reach a wider market. E-commerce has developed into a necessity and will continue to grow. Therefore, we should expand your business wings by registering yourself in e-commerce. This step can help us in maintaining business in the midst of the threat of an economic crisis like this today.
Source: Talkwalker.com, dabrianmarketing.com, and other sources.
