Channel: Channel: Meta Ads & SEM

The Challenges: 

Generate a robust pipeline of high-quality leads for 50 new gas station retailers (SPBU) across Java and Sumatra area throughout 2023.

Our Strategy: 

leveraged targeted digital advertising across Meta and Google platforms, focusing on  precise audience segmentation and optimized ad creative.

Results: 

Resulted in a 10% reduction in cost-per-lead (CPL) and an 80% increase in lead volume compared to the previous year.