The Challenges: 

Aimed to build recognition, retain existing customers, and position the new brand identity as forward-thinking and technology-driven.

Our Strategy: 

Executed a strategic rebranding campaign transitioning from Agip to Eni, focusing on effectively communicanhancing engagement by delivering visually appealing creatives combined with compelling copy that highlights the promise of a “new car-like” driving experience.

Results: 

Drove stronger user engagement and improved brand recall through targeted content and strategic campaign execution. Over the course of three months, the campaign resulted in a 20% increase in website traffic